Published in News · 23 June 2021
Emergency Alerts in the Area - Message on Behalf of Cabinet Office
23red, a marketing agency, working on behalf of Cabinet Office to deliver the public information campaign in support of a new Emergency Alerts system in the UK. This emergency alerts service will broadcast messages to people’s phones in the event of a scenario that poses a significant threat to life, health or property.
The service will be tested in Reading on 15th 29th June, and you need to be aware when you receive the test alert.
The new Emergency Alerts system will warn people when lives are in their mobile phone.
Emergency Alerts are sent to compatible mobile phones within an area of risk.
They don’t need your location or phone number, and only the emergency services can send them.
An Emergency Alert is a loud, siren-like sound with a message on your screen.
You can check an alert is genuine at gov.uk/alerts
The service will be tested in Reading on 29 June, 1-2pm.
Find out more here>